QANTAS – HOOROO CAMPAIGN

I was recently one of four photographers from around Australia commissioned by Qantas to shoot campaign photos for their new online accommodation and travel business Hooroo. Treading a fine line between documentary photographer and advertising photographer I was luckily enough sent to Broome in Western Australia (in the high of a cold Melbourne winter) to document for a few days, the things I saw, billboard conscious, from a travellers point of view. Below are some of the ads which have began appearing Australia wide on outdoor posters and billboards.

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Many of my shots were also featured in this web advertisement which has also been popping up around the place…

JR