I was recently one of four photographers from around Australia commissioned by Qantas to shoot campaign photos for their new online accommodation and travel business Hooroo. Treading a fine line between documentary photographer and advertising photographer I was luckily enough sent to Broome in Western Australia (in the high of a cold Melbourne winter) to document for a few days, the things I saw, billboard conscious, from a travellers point of view. Below are some of the ads which have began appearing Australia wide on outdoor posters and billboards.



Many of my shots were also featured in this web advertisement which has also been popping up around the place…